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Seven seconds. According to researchers, that’s the amount of time you have to make a good first impression. So what are women looking at when they are sizing you up in those seven seconds?

How your clothes fit you. Ill-fitting clothing is a major turn off, say ladies. Make sure your suit is tailored and even your casual clothes aren’t too big or too tight.

Your wrinkled shirt. Women notice wrinkles—they make you look sloppy. Either get your shirts pressed or wear non-iron shirts.

Your shoes. Are they scuffed? Do they look beaten up and worn out? Women will think you don’t care about your appearance. Or you’re too cheap to buy new shoes. Consider shoes an investment. It’s worth spending more to get quality that will last.

If your belt matches your shoes. Don’t wear a black belt with brown shoes and vice versa. You might think that no one will notice, but she will.

Your watch. Is it luxury brand like Rolex or Patek Philippe? You probably make a lot of money. Is it sporty? You’re the rugged type who spends weekends cycling through the mountains. Is it a Fitbit? You’re health conscious. Your timepiece says a lot about you, so make sure it’s the message you want to convey.

Your hair. There’s no right or wrong way to wear it, but it better look good. If it’s longer, make sure it’s styled. A little product never hurt anyone. If you are sporting a short cut, keep it trimmed and neat. Going bald? Avoid the combover and shave it off. You need to own your dome with confidence.

Your nails. Grooming is important. She’s glancing at your nails, so make sure they are clean and trimmed.